Citadel, a doctor Fortress Surgeon Digital Marketing marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on on-line visibility, individual interaction, and method growth. Lauren's concentrate on ROI and interest for discovering the critical information that change projects from excellent to wonderful consist of developing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate strategy for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing area, Tracey started her job as a firm account individual for a range of pharma brand names and later spearheaded the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.