Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing agency, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, person involvement, and technique growth. Lauren's focus on ROI and passion for finding the important details that transform campaigns from great to excellent include developing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her career as an agency account individual for a range of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

He leads a group of media strategy, media preparation, media purchasing and media execution professionals that collaboratively make sure that campaign objectives are achieved in order to make the most of roi and involvements. Lauren's profession in digital and media started in the 90's, equally as digital came to be a feasible advertising channel.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.