Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual interaction, and technique development. Lauren's concentrate on ROI and interest for finding the crucial details that change campaigns from great to excellent consist of creating a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection approach for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey began her occupation as a firm account person for a selection of pharma brands and later led the advertising and marketing initiative to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.