Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, client engagement, and technique development. Lauren's focus on ROI and enthusiasm for finding the crucial details that transform campaigns from excellent to wonderful consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for predicting ROI prior to media financial investment.

Among things Martin appreciates most regarding his duty is the possibility to study and comprehend the nuances of both brand-new and established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media purchasing and media implementation experts that collaboratively ensure that campaign objectives are accomplished in order to optimize roi and involvements. Lauren's occupation in digital and media started in the 90's, just as electronic ended up being a sensible marketing network.

While at Underscore, she invested three years teaching Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.