Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, client interaction, and technique growth. Lauren's focus on ROI and enthusiasm for locating the crucial information that change projects from great to terrific consist of creating a grand range multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her occupation as an agency account individual for a selection of pharma brand names and later on pioneered the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

He leads a group of media method, media preparation, media purchasing and media implementation professionals that collaboratively make sure that campaign objectives are achieved in order to make the most of engagements and ROI. Lauren's job in electronic and media began in the 90's, equally as digital became a sensible marketing channel.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.