Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, patient involvement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the marketing of health and wellness & health brands with all lifecycle stages: starting from professional test recruitment projects, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and advertising sunsetting.

A 25-year expert in the health care advertising and marketing area, Tracey started her career as an agency account person for a variety of pharma brands and later led the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.