Fortress Surgeon Digital Marketing, a surgeon electronic marketing agency, announces a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, client involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that change campaigns from good to excellent consist of developing a grand scale multivariate examination framework making use of fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for forecasting ROI prior to media financial investment.

One of the things Martin enjoys most concerning his function is the possibility to research and understand the nuances of both established and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the design for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.