Citadel, a doctor digital advertising agency, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line exposure, individual interaction, and practice growth. Lauren's focus on ROI and interest for locating the important information that transform campaigns from excellent to great consist of creating a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for anticipating ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her occupation as an agency account individual for a selection of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.