Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing firm, reveals a broadened SEO service for plastic surgeons, focusing on online exposure, person engagement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brand names through all lifecycle stages: starting from clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, ending with license expiration and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising room, Tracey started her career as a company account individual for an array of pharma brands and later on headed the advertising and marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.