Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, introduces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the vital details that transform campaigns from good to fantastic consist of creating a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for forecasting ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a company account individual for a variety of pharma brand names and later spearheaded the marketing initiative to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the sector. She thinks Underscore is the version for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.