Citadel, a specialist digital marketing agency, introduces an expanded SEO service for plastic surgeons, concentrating on online presence, client involvement, and practice development. Lauren's focus on ROI and interest for finding the important information that transform campaigns from good to great include establishing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI before media investment.

One of the things Martin takes pleasure in most concerning his role is the chance to study and recognize the subtleties of both new and established markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media approach, media preparation, media acquiring and media execution experts who collaboratively ensure that project objectives are attained in order to make the most of interactions and ROI. Lauren's job in digital and media started in the 90's, equally as electronic ended up being a viable advertising and marketing channel.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.