Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, announces an expanded SEO solution for cosmetic surgeons, focusing on online presence, person interaction, and technique development. Lauren's focus on ROI and enthusiasm for locating the critical details that transform projects from good to terrific include establishing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection method for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey started her job as a firm account person for a range of pharma brand names and later pioneered the marketing effort to release a first-of-its kind website in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.