Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on online presence, person involvement, and technique growth. Lauren's concentrate on ROI and interest for locating the vital information that change campaigns from good to wonderful include creating a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection technique for forecasting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her profession as an agency account person for an array of pharma brands and later on spearheaded the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.