Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, announces a broadened SEO service for cosmetic surgeons, focusing on online visibility, patient involvement, and technique development. Lauren's focus on ROI and interest for locating the critical details that change campaigns from excellent to fantastic include developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for anticipating ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her job as an agency account person for a selection of pharma brand names and later on spearheaded the advertising initiative to release a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.