Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, reveals an expanded SEO service for cosmetic surgeons, focusing on online visibility, person interaction, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brands with all lifecycle phases: starting from medical test recruitment projects, through the pre-launch market-shaping, launch and marketing phase, finishing with patent expiry and advertising sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey began her career as an agency account individual for a range of pharma brands and later led the advertising effort to launch a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.