Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces a broadened SEO service for cosmetic surgeons, focusing on online presence, person involvement, and practice development. Lauren's focus on ROI and interest for locating the vital information that transform campaigns from great to wonderful consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her career as an agency account individual for a variety of pharma brands and later headed the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.