Citadel, a specialist digital advertising and marketing agency, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, person involvement, and method development. Lauren's concentrate on ROI and interest for locating the important details that transform projects from excellent to great consist of creating a grand range multivariate examination structure using fractional factorial analysis for understanding ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for anticipating ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her profession as a firm account individual for an array of pharma brand names and later on headed the advertising initiative to launch a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.