Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing agency, announces an increased search engine optimization solution for plastic surgeons, focusing on online visibility, person interaction, and technique development. Lauren's focus on ROI and interest for discovering the crucial information that transform campaigns from excellent to great include developing a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI before media financial investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey began her profession as a firm account individual for a variety of pharma brand names and later on spearheaded the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years showing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.