Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on online presence, individual interaction, and practice development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brand names through all lifecycle phases: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her occupation as an agency account individual for an array of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the design for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.