Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, introduces an expanded SEO solution for plastic surgeons, focusing on on-line exposure, person engagement, and technique growth. Lauren's concentrate on ROI and interest for finding the essential details that transform projects from excellent to excellent consist of developing a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection approach for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her profession as an agency account individual for a selection of pharma brands and later on pioneered the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.