Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, patient involvement, and technique development. Lauren's focus on ROI and enthusiasm for finding the essential information that transform projects from excellent to fantastic include creating a grand range multivariate examination structure using fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her occupation as a firm account individual for a range of pharma brand names and later on led the advertising effort to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the version for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.