Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, announces an increased SEO solution for cosmetic surgeons, concentrating on online exposure, individual engagement, and practice development. Lauren's focus on ROI and enthusiasm for finding the critical information that transform projects from excellent to wonderful include establishing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for forecasting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her profession as a firm account person for a selection of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.