Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, patient involvement, and practice growth. Lauren's focus on ROI and passion for finding the essential details that transform campaigns from great to terrific consist of creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast method for anticipating ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her profession as a firm account person for a variety of pharma brands and later spearheaded the advertising and marketing initiative to release a first-of-its kind website in the eyewear and eyecare space.

He leads a group of media method, media planning, media acquiring and media execution professionals that collaboratively ensure that project goals are achieved in order to optimize involvements and ROI. Lauren's occupation in digital and media started in the 90's, just as electronic ended up being a viable marketing network.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.