Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line visibility, client involvement, and method growth. Lauren's concentrate on ROI and interest for discovering the critical details that change campaigns from great to wonderful include establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for forecasting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey started her occupation as a firm account person for a selection of pharma brands and later pioneered the marketing effort to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years instructing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.