Fortress Surgeon Digital Marketing, a doctor electronic marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on online presence, person interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the important details that change projects from great to terrific consist of creating a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for anticipating ROI before media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her occupation as an agency account person for an array of pharma brand names and later led the advertising effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.

He leads a group of media approach, media planning, media buying and media execution experts that collaboratively ensure that campaign objectives are achieved in order to optimize engagements and ROI. Lauren's occupation in electronic and media began in the 90's, equally as electronic came to be a viable advertising and marketing channel.

While at Underscore, she spent three years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.