Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, announces a broadened search engine optimization service for plastic surgeons, focusing on online visibility, individual interaction, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & health brand names through all lifecycle phases: starting from medical test employment campaigns, with the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and marketing sunsetting.

One of the things Martin delights in most concerning his role is the possibility to research and comprehend the subtleties of both new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.