Citadel, a specialist digital advertising company, reveals an increased search engine optimization service for plastic surgeons, concentrating on online exposure, patient engagement, and technique growth. Lauren's concentrate on ROI and passion for finding the important information that change campaigns from good to fantastic include establishing a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for forecasting ROI before media financial investment.

Among things Martin appreciates most regarding his role is the possibility to research and understand the subtleties of both new and well established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media purchasing and media implementation professionals who collaboratively ensure that campaign goals are attained in order to make the most of roi and involvements. Lauren's career in electronic and media began in the 90's, just as Fortress Surgeon Digital Marketing became a viable marketing network.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail purchase.