Citadel, a specialist electronic advertising agency, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line visibility, client involvement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & wellness brands through all lifecycle stages: beginning with scientific test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her occupation as an agency account person for a selection of pharma brand names and later pioneered the advertising effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the version for how media and advertising and Fortress Surgeon Digital Marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.