Fortress Surgeon Digital Marketing, a specialist digital marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, client interaction, and practice development. Lauren's focus on ROI and interest for discovering the vital information that transform campaigns from great to great include creating a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate approach for anticipating ROI before media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her career as a company account individual for an array of pharma brands and later led the advertising effort to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the industry. She believes Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.