Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, introduces an increased SEO solution for plastic surgeons, focusing on on-line presence, client interaction, and technique development. Lauren's focus on ROI and passion for discovering the vital details that transform campaigns from good to excellent include establishing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for predicting ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her career as a company account individual for a selection of pharma brands and later headed the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the design for how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.