Citadel, a doctor digital advertising company, announces a broadened SEO solution for plastic surgeons, focusing on on-line exposure, client interaction, and method development. Lauren's concentrate on ROI and passion for finding the crucial information that transform campaigns from excellent to great consist of creating a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI before media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey began her career as a company account individual for a range of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare area.

He leads a team of media method, media preparation, media buying and media execution specialists that collaboratively ensure that campaign objectives are accomplished in order to optimize engagements and ROI. Lauren's career in digital and media began in the 90's, just as digital became a feasible advertising network.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.