Citadel, a specialist electronic advertising company, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the critical information that transform projects from good to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her profession as a firm account individual for an array of pharma brand names and later on headed the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a team of media technique, media preparation, media acquiring and media execution experts who collaboratively make certain that campaign objectives are achieved in order to make the most of roi and involvements. Lauren's job in electronic and media started in the 90's, just as digital ended up being a practical advertising and marketing channel.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.