Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the essential information that change campaigns from good to terrific consist of establishing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for anticipating ROI before media investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her occupation as a company account individual for a selection of pharma brand names and later led the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.