Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, reveals an expanded search engine optimization service for plastic surgeons, concentrating on online presence, person interaction, and practice development. Lauren's focus on ROI and interest for finding the essential information that transform projects from excellent to wonderful include establishing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey started her job as an agency account individual for a range of pharma brand names and later on pioneered the advertising effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the design for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.