Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing company, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient interaction, and method development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & health brand names with all lifecycle phases: starting from clinical trial recruitment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey began her occupation as an agency account person for a range of pharma brand names and later on led the advertising and marketing initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the design for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.